/* Marketing: one deliberate path from a question to evidence and the next action. */
.lamp-v2002.marketing-v2002{background:var(--al-ink);color:var(--al-bone);font-family:var(--al-font);--accent:var(--al-red);--muted:var(--al-text-muted)}
.marketing-v2002 main{isolation:isolate}
.marketing-v2002 .lamp-eyebrow,.marketing-v2002 .kick{font-size:.72rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--al-text-muted)}
.marketing-v2002 h1,.marketing-v2002 h2,.marketing-v2002 h3{color:var(--al-bone);text-wrap:balance}
.marketing-v2002 h1{font-weight:600;letter-spacing:-.055em;line-height:1.04}
.marketing-v2002 h2{font-weight:500;letter-spacing:-.045em;line-height:1.1}
.marketing-v2002 p{color:var(--al-text-soft)}
.marketing-v2002 .lamp-caption{color:var(--al-text-muted);line-height:1.6}
.marketing-v2002 .lamp-button,.marketing-v2002 .scan button{border-radius:2px;font-weight:600;min-height:48px}
.marketing-v2002 .lamp-button.primary,.marketing-v2002 .scan button{background:var(--al-action);border-color:var(--al-action);color:var(--al-bone)}
.marketing-v2002 .lamp-button.primary:hover,.marketing-v2002 .scan button:hover{background:var(--al-bone);border-color:var(--al-bone);color:var(--al-ink)!important}
.marketing-v2002 .lamp-input-row input,.marketing-v2002 .scan input{background:var(--al-surface);color:var(--al-bone);border-color:var(--al-border-strong);min-height:50px}
.marketing-v2002 .lamp-text-link{color:var(--al-bone);text-underline-offset:6px}
.marketing-v2002 .lamp-audit-cta{border-top:1px solid var(--al-border);padding-block:76px;gap:60px}
.marketing-v2002 .lamp-audit-cta h2{font-size:clamp(2.5rem,4.8vw,4rem);max-width:16ch;text-transform:none}
.marketing-v2002 .lamp-audit-cta>div>p{max-width:47ch}
.mk-number{font-variant-numeric:tabular-nums}
.mk-section-label{display:flex;gap:16px;align-items:center;font-size:.72rem;letter-spacing:.13em;text-transform:uppercase;color:var(--al-text-muted);margin:0 0 24px}
.mk-section-label::before{content:'';width:7px;height:7px;background:var(--al-red);flex:none}
.mk-link-arrow{display:inline-flex;gap:26px;align-items:center;color:var(--al-bone);font-size:.93rem;text-decoration:none;border-bottom:1px solid var(--al-border-strong);padding:10px 0}
.mk-link-arrow span{margin-left:auto}
.mk-link-arrow:hover{border-color:var(--al-red)}
.mk-tool-entry{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:48px;padding:32px 0;border-block:1px solid var(--al-border);align-items:center}
.mk-tool-entry p{margin:0;max-width:53ch;font-size:.95rem}
.mk-tool-entry .mk-section-label{margin-bottom:10px}
.mk-tool-entry>a{display:flex;justify-content:space-between;gap:20px;padding:22px 0;color:var(--al-bone)!important;font-size:1.1rem;text-decoration:none!important;border-bottom:1px solid var(--al-red)}
.mk-tool-entry>a:hover{color:var(--al-text-soft)!important}
/* Home: keep the cinematic entrance; make the next screen immediately useful. */
.lamp-home.marketing-v2002 .cinema-hero{background:#060607}
.lamp-home.marketing-v2002 .cinema-hero h1{letter-spacing:-.04em}
.lamp-home.marketing-v2002 #main>section:not(.cinema-hero){width:min(1240px,calc(100% - 96px))}
.lamp-home.marketing-v2002 .home-tools{padding-block:96px;border-top:1px solid var(--al-border)}
.lamp-home.marketing-v2002 .home-tools-heading{display:grid;grid-template-columns:1.25fr 1fr;gap:60px;align-items:end;margin-bottom:44px}
.lamp-home.marketing-v2002 .home-tools-heading h2{font-size:clamp(2.5rem,4.6vw,4rem);text-transform:none;font-weight:500;margin-bottom:0}
.lamp-home.marketing-v2002 .home-tools-heading>p{max-width:45ch;margin-bottom:3px;line-height:1.7;font-size:1.04rem}
.mk-home-tool-stage{display:grid;grid-template-columns:1fr 1fr;gap:70px;padding:40px 0;margin-bottom:44px;border-block:1px solid var(--al-border)}
.mk-home-tool-copy{display:flex;flex-direction:column;align-items:start;justify-content:center}
.mk-home-tool-copy h3{font-size:clamp(1.9rem,3vw,2.6rem);font-weight:500;letter-spacing:-.04em;line-height:1.13;max-width:17ch;margin:0 0 20px}
.mk-home-tool-copy>p{max-width:43ch;line-height:1.7;font-size:1rem;margin-bottom:22px}
.mk-bot-preview{position:relative;padding:8px 0 8px 36px;background:transparent;border:0;border-left:1px solid var(--al-border);min-width:0}
.mk-bot-preview::before{content:none}
.mk-preview-head{display:flex;justify-content:space-between;gap:18px;padding-bottom:23px;border-bottom:1px solid var(--al-border);font-size:.76rem;color:var(--al-text-muted)}
.mk-preview-head strong{color:var(--al-bone);font-weight:500}
.mk-bot-row{display:grid;grid-template-columns:1fr auto;gap:18px;align-items:center;padding:19px 0;border-bottom:1px solid var(--al-border)}
.mk-bot-row strong{font-weight:500;font-size:1rem}
.mk-bot-row small{display:block;font-size:.79rem;color:var(--al-text-muted);margin-top:4px}
.mk-policy-note{font-size:.875rem;color:var(--al-text-soft);padding:5px 0}
.mk-bot-preview>p{font-size:.8rem!important;color:var(--al-text-muted);line-height:1.6;margin:18px 0 0!important}
.lamp-home.marketing-v2002 .home-tool-groups{gap:70px}
.lamp-home.marketing-v2002 .home-tool-groups h3{font-size:.76rem;letter-spacing:.12em;text-transform:uppercase;color:var(--al-text-muted);font-weight:500;margin-bottom:18px}
.lamp-home.marketing-v2002 .home-tool-groups a{padding:22px 0;transition:color .15s ease}
.lamp-home.marketing-v2002 .home-tool-groups a strong{font-size:1.13rem;font-weight:500}
.lamp-home.marketing-v2002 .home-tool-groups a small{color:var(--al-text-muted);font-size:.87rem;line-height:1.6;margin-top:7px}
.lamp-home.marketing-v2002 .home-tool-groups a>span:last-child{font-size:1.25rem;color:var(--al-text-muted)}
.lamp-home.marketing-v2002 .home-tool-groups a:hover>span:last-child{color:var(--al-red)}
.lamp-home.marketing-v2002 .home-tools-all{font-size:.92rem;margin-top:28px;border-bottom:1px solid var(--al-border-strong)}
.lamp-home.marketing-v2002 .product-story{border-top:1px solid var(--al-border);gap:80px;padding-top:24px}
.lamp-home.marketing-v2002 .story-window{border:0;border-top:1px solid var(--al-border);background:transparent;box-shadow:none;border-radius:0}
.lamp-home.marketing-v2002 .story-chrome{padding:22px 28px;border-color:var(--al-border)}
.lamp-home.marketing-v2002 .story-chrome>span:first-child{font-size:1.2rem;letter-spacing:-.055em;font-weight:600}
.lamp-home.marketing-v2002 .story-chrome>span:last-child{color:var(--al-text-muted);font-size:.76rem}
.lamp-home.marketing-v2002 .story-chapters h2{font-size:clamp(2.5rem,4.3vw,3.8rem);font-weight:500;text-transform:none}
.lamp-home.marketing-v2002 .story-chapters article>p:not(.lamp-eyebrow){font-size:1rem;color:var(--al-text-soft);max-width:45ch;line-height:1.75}
.lamp-home.marketing-v2002 .story-enhanced .story-chapters article{min-height:570px}
.lamp-home.marketing-v2002 .story-enhanced .story-visual{top:100px}
.lamp-home.marketing-v2002 .scene-score strong{color:var(--al-green)}
.lamp-home.marketing-v2002 .scene-score-track span{background:var(--al-green)}
.lamp-home.marketing-v2002 .scene-document{border:0;border-top:1px solid var(--al-border);border-radius:0;padding-inline:0}
.lamp-home.marketing-v2002 .scene-eyebrow,.lamp-home.marketing-v2002 .scene-caption,.lamp-home.marketing-v2002 .scene-document p{color:var(--al-text-muted)}
.lamp-home.marketing-v2002 .cinema-research{min-height:560px;gap:90px}
.lamp-home.marketing-v2002 .cinema-research h2,.lamp-home.marketing-v2002 .cinema-plans h2{font-weight:500;text-transform:none;font-size:clamp(2.4rem,4vw,3.7rem)}
.lamp-home.marketing-v2002 .cinema-chart-row strong{font-size:3.8rem;color:var(--al-bone)}
.lamp-home.marketing-v2002 .cinema-plans{gap:90px;padding-block:90px}
.lamp-home.marketing-v2002 .offer-lines a>strong{font-size:2rem;letter-spacing:-.04em}
.lamp-home.marketing-v2002 .home-extension{padding-block:55px;border-bottom:1px solid var(--al-border)}
.lamp-home.marketing-v2002 .home-extension h2{font-size:2rem;font-weight:500}
.lamp-home.marketing-v2002 .audience-directory{padding-block:62px}
.lamp-home.marketing-v2002 .audience-directory>h2{font-size:1.6rem;max-width:none}
.marketing-v2002 .mk-audience-links{display:grid;grid-template-columns:repeat(3,1fr);gap:0 32px;margin:30px 0 42px}
.mk-audience-links a{padding:18px 0;border-bottom:1px solid var(--al-border);display:flex;justify-content:space-between;gap:14px;text-decoration:none;font-size:.95rem;color:var(--al-bone)}
.mk-audience-links a:hover{border-color:var(--al-red)}
/* Pricing reads as a purchasing decision, with every recurring term visible. */
.lamp-pricing.marketing-v2002 .pricing-hero{padding:85px 0 50px;display:grid;grid-template-columns:1.6fr 1fr;gap:24px 80px;align-items:end}
.lamp-pricing.marketing-v2002 .pricing-hero>.lamp-eyebrow{grid-column:1/-1;margin-bottom:0}
.lamp-pricing.marketing-v2002 .pricing-hero h1{font-size:clamp(3rem,5.1vw,4.7rem);margin:0;max-width:17ch;grid-row:2/4}
.lamp-pricing.marketing-v2002 .pricing-hero>.lamp-lede{font-size:1.05rem;line-height:1.7;margin-bottom:0;align-self:end}
.lamp-pricing.marketing-v2002 .pricing-hero>.lamp-text-link{justify-self:start;align-self:start}
.lamp-pricing.marketing-v2002 .price-plans{gap:40px;border:0;margin-bottom:72px;padding:0}
.lamp-pricing.marketing-v2002 .price-plan{padding:30px 0;position:relative;border:0;border-top:1px solid var(--al-border-strong);background:transparent;display:flex;flex-direction:column}
.lamp-pricing.marketing-v2002 .price-plan+.price-plan{border-left:0}
.lamp-pricing.marketing-v2002 .price-plan:first-child{background:transparent;border-top-color:var(--al-red)}
.lamp-pricing.marketing-v2002 .price-plan:first-child::before{content:none}
.lamp-pricing.marketing-v2002 .price-plan .lamp-eyebrow{margin-bottom:18px;color:var(--al-text-muted)}
.lamp-pricing.marketing-v2002 .price-plan h2{font-size:1.5rem;letter-spacing:-.025em;font-weight:500;margin:0}
.lamp-pricing.marketing-v2002 .plan-price{font-size:4.5rem;line-height:1;letter-spacing:-.065em;margin:26px 0 20px;font-weight:500}
.lamp-pricing.marketing-v2002 .plan-price span{font-size:.9rem;letter-spacing:0;color:var(--al-text-muted);margin-left:8px}
.lamp-pricing.marketing-v2002 .price-plan>p:not(.lamp-eyebrow){font-size:.94rem;min-height:3em;margin-bottom:20px;color:var(--al-text-soft)}
.lamp-pricing.marketing-v2002 .price-plan .lamp-button{width:100%;margin:0 0 25px;background:transparent;border-color:var(--al-border-strong);color:var(--al-bone)!important}
.lamp-pricing.marketing-v2002 .price-plan:first-child .lamp-button{background:var(--al-action);border-color:var(--al-action)}
.lamp-pricing.marketing-v2002 .price-plan .lamp-button:hover{background:var(--al-bone);border-color:var(--al-bone);color:var(--al-ink)!important}
.lamp-pricing.marketing-v2002 .price-plan ul{margin:0;padding:0;list-style:none}
.lamp-pricing.marketing-v2002 .price-plan li{padding:12px 0;border-top:1px solid var(--al-border);font-size:.88rem;color:var(--al-text-soft);line-height:1.6}
.lamp-pricing.marketing-v2002 .free-boundary{padding:0 0 65px;gap:70px;border-bottom:1px solid var(--al-border)}
.lamp-pricing.marketing-v2002 .free-boundary h2{font-size:2.6rem;max-width:15ch}
.lamp-pricing.marketing-v2002 .free-boundary dl>div{border-color:var(--al-border)}
.mk-plan-compare{padding:62px 0;border-bottom:1px solid var(--al-border)}
.mk-plan-compare>div:first-child{display:flex;justify-content:space-between;align-items:baseline;gap:30px;margin-bottom:28px}
.mk-plan-compare h2{font-size:2rem;margin-bottom:0}
.mk-plan-compare .lamp-caption{max-width:45ch;font-size:.88rem;margin:0}
.mk-table-scroll{overflow-x:auto;scrollbar-color:var(--al-border-strong) var(--al-ink)}
.mk-plan-table{width:100%;border-collapse:collapse;font-size:.9rem;min-width:680px;text-align:left}
.mk-plan-table caption{position:absolute;width:1px;height:1px;padding:0;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.mk-plan-table th,.mk-plan-table td{padding:19px 16px;border-bottom:1px solid var(--al-border);line-height:1.5}
.mk-plan-table thead th{font-weight:500;color:var(--al-bone);border-bottom-color:var(--al-border-strong)}
.mk-plan-table th:first-child{padding-left:0;width:31%;font-weight:400;color:var(--al-text-soft)}
.mk-plan-table td{color:var(--al-text-soft);width:23%}
.mk-plan-table thead small{display:block;color:var(--al-text-muted);font-weight:400;margin-top:6px}
.lamp-pricing.marketing-v2002 .price-enterprise{border-bottom:1px solid var(--al-border);padding:48px 0}
.lamp-pricing.marketing-v2002 .price-enterprise h2{font-size:2rem}
.lamp-pricing.marketing-v2002 .price-faq{padding-block:65px;gap:85px}
.lamp-pricing.marketing-v2002 .price-faq h2{font-size:2.7rem}
.lamp-pricing.marketing-v2002 .price-faq summary{font-size:1.1rem;line-height:1.5;padding:20px 30px 20px 0}
.lamp-pricing.marketing-v2002 .price-faq details p{font-size:.95rem;line-height:1.75}
.lamp-pricing.marketing-v2002 .panel{padding:20px;overflow-y:auto;background:rgb(6 6 7 / .87)}
.lamp-pricing.marketing-v2002 .panel .pbox{max-width:500px;width:100%;padding:36px;background:var(--al-surface);border:1px solid var(--al-border-strong);color:var(--al-bone);box-shadow:0 24px 100px rgb(0 0 0 / .35)}
.lamp-pricing.marketing-v2002 .pbox input{width:100%;padding:13px;background:var(--al-ink);border:1px solid var(--al-border-strong);color:var(--al-bone);font:inherit;min-height:48px}
.lamp-pricing.marketing-v2002 .pbox .cta{padding:13px 18px;background:var(--al-action);color:var(--al-bone);border:0;min-height:48px;cursor:pointer}
.lamp-pricing.marketing-v2002 .pbox .close{color:var(--al-bone);background:transparent;border:1px solid var(--al-border-strong);padding:10px 18px;min-height:44px;margin-top:22px;cursor:pointer}
/* Process: evidence travels with the work. */
.lamp-process.marketing-v2002 .process-hero{padding:82px 0 60px;gap:80px}
.lamp-process.marketing-v2002 .process-hero h1{font-size:clamp(3rem,5vw,4.5rem);max-width:16ch}
.lamp-process.marketing-v2002 .process-hero .lamp-lede{font-size:1.08rem;max-width:51ch;line-height:1.75}
.lamp-process.marketing-v2002 .process-hero aside{padding:10px 0 10px 28px;border-left:1px solid var(--al-red);background:transparent}
.mk-evidence-line{display:grid;grid-template-columns:repeat(3,1fr);border-block:1px solid var(--al-border);padding:0;counter-reset:evidence;margin-bottom:15px}
.mk-evidence-line>div{padding:26px 28px 26px 0;counter-increment:evidence;position:relative}
.mk-evidence-line>div+div{padding-left:28px;border-left:0}
.mk-evidence-line small{font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--al-text-muted);display:block;margin-bottom:18px}
.mk-evidence-line strong{display:block;font-size:1.25rem;letter-spacing:-.03em;font-weight:500;margin-bottom:10px}
.mk-evidence-line p{font-size:.87rem;margin:0;line-height:1.65;max-width:34ch}
.lamp-process.marketing-v2002 .process-steps article{grid-template-columns:50px .8fr 1.2fr;gap:34px;padding:50px 0;border-color:var(--al-border)}
.lamp-process.marketing-v2002 .process-steps .step-index{font-size:1.15rem;color:var(--al-text-muted);padding-top:4px;font-weight:400}
.lamp-process.marketing-v2002 .process-steps h2{font-size:2.1rem;max-width:13ch}
.lamp-process.marketing-v2002 .process-steps p{font-size:.98rem;line-height:1.8}
.lamp-process.marketing-v2002 .score-explainer{padding-block:65px;gap:80px;align-items:center}
.lamp-process.marketing-v2002 .score-explainer h2,.lamp-process.marketing-v2002 .process-boundaries h2{font-size:2.8rem}
.lamp-process.marketing-v2002 .score-weight-bar{height:88px;border:0;border-radius:0}
.lamp-process.marketing-v2002 .score-weight-bar span:first-child{background:var(--al-bone);color:var(--al-ink)}
.lamp-process.marketing-v2002 .score-weight-bar span:last-child{background:var(--al-action);color:var(--al-bone)}
.lamp-process.marketing-v2002 .process-boundaries{padding-block:65px;border-top:1px solid var(--al-border)}
/* About: source material, scope and an accountable team. */
.mk-about-hero{padding:88px 0 70px;display:grid;grid-template-columns:1.4fr 1fr;gap:70px;align-items:end}
.mk-about-hero h1{font-size:clamp(3.4rem,6vw,5.8rem);max-width:13ch;margin:0 0 30px}
.mk-about-hero .lamp-lede{font-size:1.08rem;line-height:1.75;max-width:48ch;margin:0}
.mk-about-mark{border-left:1px solid var(--al-border);padding:24px 0 10px 40px}
.mk-about-mark>span{font-size:clamp(5rem,10vw,9rem);line-height:.95;font-weight:500;letter-spacing:-.09em;color:var(--al-bone);display:block}
.mk-about-mark>p{font-size:.91rem;color:var(--al-text-muted);line-height:1.7;margin:22px 0 0;max-width:31ch}
.mk-about-mark a{color:var(--al-bone);font-size:.85rem;display:inline-block;margin-top:20px;text-underline-offset:5px}
.mk-about-section{display:grid;grid-template-columns:.8fr 1.2fr;gap:80px;padding:62px 0;border-top:1px solid var(--al-border)}
.mk-about-section h2{font-size:2.8rem;max-width:14ch;margin:0}
.mk-about-section p{font-size:1rem;line-height:1.85;max-width:64ch}
.mk-about-section p:last-child{margin-bottom:0}
.mk-about-section a{color:var(--al-bone);text-underline-offset:5px}
.mk-about-principles{margin:0;counter-reset:principle}
.mk-about-principles>div{padding:24px 0;border-bottom:1px solid var(--al-border)}
.mk-about-principles>div:first-child{padding-top:0}
.mk-about-principles dt{font-size:1.22rem;font-weight:500;letter-spacing:-.025em;margin-bottom:12px}
.mk-about-principles dd{margin:0;color:var(--al-text-soft);font-size:.96rem;line-height:1.8}
.mk-about-research{display:grid;grid-template-columns:1fr 1fr;gap:80px;padding:58px 0;border-top:1px solid var(--al-border);align-items:center}
.mk-about-research h2{font-size:2.8rem}
.mk-about-research p{font-size:1rem;line-height:1.75}
.mk-study-stat{border-left:1px solid var(--al-border);padding-left:40px}
.mk-study-stat strong{font-size:5.5rem;line-height:1;font-weight:500;letter-spacing:-.07em}
.mk-study-stat p{max-width:35ch;color:var(--al-text-muted);font-size:.9rem;margin:20px 0 0}
.mk-about-contact{display:flex;justify-content:space-between;align-items:center;gap:40px;padding:58px 0;border-top:1px solid var(--al-border)}
.mk-about-contact h2{font-size:2.2rem;margin:0 0 18px}
.mk-about-contact p{font-size:.96rem;max-width:51ch;margin:0}
/* Audience pages keep their distinct diagrams and get a working tool entrance. */
.audience-page.marketing-v2002{background:var(--al-ink)}
.audience-page.marketing-v2002 main{max-width:1336px;padding-inline:48px;background:var(--al-ink)}
.audience-page.marketing-v2002 main>header,.audience-page.marketing-v2002 .audience-areas article{background:var(--al-ink)}
.audience-page.marketing-v2002 .audience-hero{padding:84px 0 54px;gap:75px}
.audience-page.marketing-v2002 h1{font-size:clamp(3rem,5vw,4.65rem);font-weight:550;max-width:17ch;letter-spacing:-.055em}
.audience-page.marketing-v2002 .audience-lede{font-size:1.04rem;line-height:1.8;color:var(--al-text-soft);max-width:50ch}
.audience-page.marketing-v2002 .audience-exhibit{padding:30px;border:1px solid var(--al-border);background:var(--al-surface);position:relative;margin:0}
.audience-page.marketing-v2002 .audience-exhibit::before{content:'';position:absolute;height:38px;width:3px;left:-1px;top:30px;background:var(--al-red)}
.audience-page.marketing-v2002 .audience-exhibit figcaption{font-size:.74rem;letter-spacing:.08em;text-transform:uppercase;color:var(--al-text-muted);margin-top:25px;padding-top:20px;border-top:1px solid var(--al-border)}
.audience-page.marketing-v2002 .audience-exhibit .map-root{font-size:1.4rem;letter-spacing:-.045em}
.audience-page.marketing-v2002 .audience-exhibit p{color:var(--al-text-muted)}
.audience-page.marketing-v2002 .audience-scope{border-color:var(--al-border);font-size:.8rem;color:var(--al-text-muted);padding:20px 0}
.audience-page.marketing-v2002 .audience-scope a{color:var(--al-bone)}
.audience-page.marketing-v2002 .audience-focus,.audience-page.marketing-v2002 .audience-questions{padding-block:66px;gap:80px}
.audience-page.marketing-v2002 .audience-focus h2,.audience-page.marketing-v2002 .audience-question-intro h2{font-size:2.65rem;font-weight:500}
.audience-page.marketing-v2002 .audience-areas article{border-color:var(--al-border);padding-block:28px}
.audience-page.marketing-v2002 .audience-areas p{color:var(--al-text-soft);font-size:.96rem;line-height:1.85}
.audience-page.marketing-v2002 .area-index{color:var(--al-text-muted);font-variant-numeric:tabular-nums;font-size:.8rem}
.audience-page.marketing-v2002 .audience-questions h3{font-size:1.15rem;line-height:1.5}
.audience-page.marketing-v2002 .audience-questions p{font-size:.96rem;color:var(--al-text-soft);line-height:1.8}
.audience-page.marketing-v2002 .audience-close{padding-block:62px;gap:80px}
.audience-page.marketing-v2002 .audience-close h2{font-size:2.7rem}
.audience-page.marketing-v2002 .audience-reading>div{gap:0 35px}
.audience-page.marketing-v2002 .audience-reading>div>a{border-bottom:1px solid var(--al-border);padding:14px 0;text-decoration:none;color:var(--al-text-soft)}
.audience-publisher.marketing-v2002 .audience-hero{display:grid;grid-template-columns:1.1fr 1fr;gap:70px}
.audience-publisher.marketing-v2002 .policy-index{display:block}
.audience-publisher.marketing-v2002 .policy-index>div{border-top:1px solid var(--al-border);padding:18px 0}
.audience-publisher.marketing-v2002 .policy-index dt{font-size:1.2rem}
.audience-publisher.marketing-v2002 .audience-exhibit{align-self:center}
.audience-studio.marketing-v2002 .handoff-list li{font-size:1.02rem}
.audience-restaurant.marketing-v2002 .menu-label{font-size:.78rem;color:var(--al-text-muted);letter-spacing:.15em}
.audience-commerce.marketing-v2002 .catalog-route b{font-size:1.16rem}
/* Comparisons lead with the choice, then let the detail do the work. */
.lamp-comparison.marketing-v2002 .comparison-hero{display:grid;grid-template-columns:1.35fr 1fr;gap:18px 80px;align-items:end;padding:85px 0 58px}
.lamp-comparison.marketing-v2002 .comparison-hero>.lamp-eyebrow{grid-column:1/-1;margin-bottom:4px}
.lamp-comparison.marketing-v2002 .comparison-hero h1{font-size:clamp(3rem,5.4vw,4.8rem);max-width:16ch;grid-row:2/4;margin:0}
.lamp-comparison.marketing-v2002 .comparison-hero>.lamp-lede{font-size:1.25rem;line-height:1.5;margin-bottom:0}
.lamp-comparison.marketing-v2002 .comparison-hero>p:last-child{font-size:.99rem;line-height:1.8;margin-bottom:0;color:var(--al-text-muted)}
.lamp-comparison.marketing-v2002 .comparison-decisions{gap:0;border-block:1px solid var(--al-border);padding:0;margin-bottom:60px}
.lamp-comparison.marketing-v2002 .comparison-decisions>article{padding:34px 40px 34px 0;border:0;display:flex;flex-direction:column;align-items:start}
.lamp-comparison.marketing-v2002 .comparison-decisions>article+article{padding-left:40px;padding-right:0;border-left:1px solid var(--al-border)}
.lamp-comparison.marketing-v2002 .comparison-decisions h2{font-size:2rem}
.lamp-comparison.marketing-v2002 .comparison-decisions p{font-size:.97rem;line-height:1.8}
.lamp-comparison.marketing-v2002 .comparison-decisions .lamp-text-link{margin-top:auto}
.lamp-comparison.marketing-v2002 .comparison-table-section h2{font-size:2.5rem;margin-bottom:28px}
.lamp-comparison.marketing-v2002 .comparison-table-section table{border-collapse:collapse;font-size:.94rem;line-height:1.75}
.lamp-comparison.marketing-v2002 .comparison-table-section td,.lamp-comparison.marketing-v2002 .comparison-table-section th{padding:25px 22px;border-color:var(--al-border);color:var(--al-text-soft)}
.lamp-comparison.marketing-v2002 .comparison-table-section thead th{color:var(--al-bone);font-size:1rem;background:var(--al-surface);border-bottom-color:var(--al-border-strong)}
.lamp-comparison.marketing-v2002 .comparison-table-section tbody th{font-weight:500;color:var(--al-bone)}
.lamp-comparison.marketing-v2002 .comparison-verdict{padding-block:65px;gap:80px;border-color:var(--al-border)}
.lamp-comparison.marketing-v2002 .comparison-verdict h2{font-size:2.8rem}
.lamp-comparison.marketing-v2002 .comparison-hero>div .lamp-lede{font-size:1.25rem;line-height:1.6}
.lamp-comparison.marketing-v2002 .comparison-hero>div>p:last-child{font-size:.98rem;color:var(--al-text-muted);line-height:1.8;margin-bottom:0}
.lamp-comparison.marketing-v2002 .frog-hero{padding:84px 0 56px;gap:90px;grid-template-columns:1.5fr 1fr}
.lamp-comparison.marketing-v2002 .frog-hero h1{font-size:clamp(3.2rem,5.5vw,4.9rem);max-width:16ch;line-height:1.04}
.lamp-comparison.marketing-v2002 .frog-hero aside{padding:30px 0 30px 35px;border-left:2px solid var(--al-red)}
.lamp-comparison.marketing-v2002 .frog-hero aside>p{font-size:1.8rem;letter-spacing:-.035em;line-height:1.45}
.lamp-comparison.marketing-v2002 .versus{color:var(--al-text-muted);font-size:.75rem;text-transform:uppercase;letter-spacing:.1em;padding-block:15px}
.lamp-comparison.marketing-v2002 .workflow-comparison{gap:70px;padding:45px 0 60px}
.lamp-comparison.marketing-v2002 .workflow-comparison>div+div{padding-left:36px;border-left:1px solid var(--al-border)}
.lamp-comparison.marketing-v2002 .workflow-comparison h2{font-size:2.25rem}
.lamp-comparison.marketing-v2002 .workflow-comparison ol{list-style:none;counter-reset:workflow;padding:0;margin:30px 0}
.lamp-comparison.marketing-v2002 .workflow-comparison li{counter-increment:workflow;position:relative;padding:23px 0 23px 38px;border-top:1px solid var(--al-border)}
.lamp-comparison.marketing-v2002 .workflow-comparison li::before{content:counter(workflow,decimal-leading-zero);position:absolute;left:0;top:27px;color:var(--al-text-muted);font-size:.77rem}
.lamp-comparison.marketing-v2002 .workflow-comparison li strong{font-size:1.08rem;font-weight:500}
.lamp-comparison.marketing-v2002 .workflow-comparison li span{font-size:.94rem;line-height:1.75;color:var(--al-text-soft)}
.lamp-comparison.marketing-v2002 .comparison-fit{display:grid;grid-template-columns:.9fr 1.1fr;gap:35px 75px;padding-block:60px}
.lamp-comparison.marketing-v2002 .comparison-fit h2{font-size:2.65rem;max-width:14ch}
.lamp-comparison.marketing-v2002 .comparison-fit dl{margin-top:0}
.lamp-comparison.marketing-v2002 .comparison-fit .resource-links{grid-column:1/-1;margin-top:0}
.lamp-comparison.marketing-v2002 .frog-use-cases{gap:75px;padding-block:55px}
.lamp-comparison.marketing-v2002 .frog-use-cases h2{font-size:2.15rem}
.lamp-comparison.marketing-v2002 .frog-use-cases p:not(.lamp-eyebrow){font-size:.98rem;line-height:1.8}
@media(min-width:960px){.marketing-v2002 .lamp-input-row{flex-wrap:nowrap}.marketing-v2002 .lamp-input-row input{min-width:0}.audience-page.marketing-v2002 .audience-input{flex-direction:column}.audience-page.marketing-v2002 .audience-input button{align-self:start}}
@media(min-width:1200px){.audience-page.marketing-v2002 .audience-input{flex-direction:row}.audience-page.marketing-v2002 .audience-input button{align-self:stretch}}
@media(max-width:1000px){.lamp-home.marketing-v2002 #main>section:not(.cinema-hero){width:calc(100% - 64px)}.mk-home-tool-stage,.lamp-home.marketing-v2002 .home-tools-heading,.lamp-home.marketing-v2002 .home-tool-groups{gap:36px}.lamp-home.marketing-v2002 .product-story{gap:40px}.lamp-pricing.marketing-v2002 .price-plan{padding-inline:22px}.lamp-pricing.marketing-v2002 .plan-price{font-size:3.7rem}.lamp-pricing.marketing-v2002 .pricing-hero,.lamp-comparison.marketing-v2002 .comparison-hero{gap:25px 42px}.audience-page.marketing-v2002 main{padding-inline:32px}.audience-page.marketing-v2002 .audience-hero{gap:40px}.audience-page.marketing-v2002 .audience-exhibit{padding:24px}.mk-about-hero,.mk-about-section,.mk-about-research{gap:45px}}
@media(max-width:760px){
 .marketing-v2002 .lamp-audit-cta{padding-block:48px;gap:28px}.marketing-v2002 .lamp-audit-cta h2{font-size:2.5rem}
 .lamp-home.marketing-v2002 #main>section:not(.cinema-hero){width:calc(100% - 40px)}
 .lamp-home.marketing-v2002 .home-tools{padding-block:50px}.lamp-home.marketing-v2002 .home-tools-heading{display:block;margin-bottom:30px}.lamp-home.marketing-v2002 .home-tools-heading h2{font-size:2.7rem;margin-bottom:22px}.lamp-home.marketing-v2002 .home-tools-heading>p{font-size:1rem}
 .mk-home-tool-stage{grid-template-columns:1fr;gap:32px;padding-block:28px;margin-bottom:30px}.mk-home-tool-copy h3{font-size:2.1rem;max-width:22ch}.mk-bot-preview{padding:24px}.mk-preview-head{font-size:.73rem}.mk-home-tool-copy>p{max-width:none}
 .lamp-home.marketing-v2002 .home-tool-groups{gap:35px}.lamp-home.marketing-v2002 .home-tool-groups a{padding:20px 0}.lamp-home.marketing-v2002 .home-tool-groups a strong{font-size:1.1rem}
 .lamp-home.marketing-v2002 .product-story{padding-top:30px}.lamp-home.marketing-v2002 .story-chapters h2{font-size:2.6rem}.lamp-home.marketing-v2002 .story-chapters article{min-height:0;padding:32px 0}.lamp-home.marketing-v2002 .story-panels{padding:23px}.lamp-home.marketing-v2002 .story-chrome{padding:18px 23px}.lamp-home.marketing-v2002 .story-window{border-radius:2px}
 .lamp-home.marketing-v2002 .cinema-research,.lamp-home.marketing-v2002 .cinema-plans{padding-block:48px;gap:35px;min-height:0}.lamp-home.marketing-v2002 .cinema-research h2,.lamp-home.marketing-v2002 .cinema-plans h2{font-size:2.55rem}.lamp-home.marketing-v2002 .cinema-chart-row strong{font-size:3.4rem}
 .lamp-home.marketing-v2002 .home-extension{padding-block:38px}.lamp-home.marketing-v2002 .audience-directory{padding-block:42px}.marketing-v2002 .mk-audience-links{grid-template-columns:1fr 1fr;gap:0 22px}.mk-audience-links a{font-size:.88rem;padding:16px 0}.mk-tool-entry{grid-template-columns:1fr;gap:15px;padding-block:26px}
 .lamp-pricing.marketing-v2002 .pricing-hero{display:block;padding:48px 0 34px}.lamp-pricing.marketing-v2002 .pricing-hero h1{font-size:3rem;margin:22px 0}.lamp-pricing.marketing-v2002 .pricing-hero>.lamp-lede{margin-bottom:20px}
 .lamp-pricing.marketing-v2002 .price-plans{grid-template-columns:1fr;border:0;margin-bottom:40px}.lamp-pricing.marketing-v2002 .price-plan{padding:30px 25px;border:1px solid var(--al-border)}.lamp-pricing.marketing-v2002 .price-plan+.price-plan{margin-top:18px}.lamp-pricing.marketing-v2002 .plan-price{font-size:4.5rem;margin:22px 0 16px}.lamp-pricing.marketing-v2002 .price-plan>p:not(.lamp-eyebrow){min-height:0}.lamp-pricing.marketing-v2002 .price-plan .lamp-button{margin-bottom:22px}
 .lamp-pricing.marketing-v2002 .free-boundary{padding-bottom:40px;gap:25px}.lamp-pricing.marketing-v2002 .free-boundary h2{font-size:2.3rem}.mk-plan-compare{padding-block:40px}.mk-plan-compare>div:first-child{display:block}.mk-plan-compare h2{margin-bottom:16px}.mk-plan-table{font-size:.85rem;min-width:660px}.mk-plan-table th,.mk-plan-table td{padding:16px 12px}
 .lamp-pricing.marketing-v2002 .price-enterprise,.lamp-pricing.marketing-v2002 .price-faq{padding-block:40px;gap:28px}.lamp-pricing.marketing-v2002 .price-faq h2{font-size:2.4rem}.lamp-pricing.marketing-v2002 .panel .pbox{padding:25px}
 .lamp-process.marketing-v2002 .process-hero{padding-block:48px;gap:26px}.lamp-process.marketing-v2002 .process-hero h1{font-size:3rem}.lamp-process.marketing-v2002 .process-hero aside{padding:24px}
 .mk-evidence-line{grid-template-columns:1fr;margin-bottom:0}.mk-evidence-line>div{padding:22px 0;display:grid;grid-template-columns:95px 1fr;gap:0 20px}.mk-evidence-line>div+div{padding:22px 0;border-left:0;border-top:1px solid var(--al-border)}.mk-evidence-line small{grid-row:1/3;margin:3px 0 0}.mk-evidence-line strong{font-size:1.12rem}.mk-evidence-line p{max-width:none}
 .lamp-process.marketing-v2002 .process-steps article{grid-template-columns:30px 1fr;gap:20px;padding-block:35px}.lamp-process.marketing-v2002 .process-steps article>div{grid-column:2}.lamp-process.marketing-v2002 .process-steps h2{font-size:1.9rem;max-width:none;margin-bottom:0}.lamp-process.marketing-v2002 .score-explainer,.lamp-process.marketing-v2002 .process-boundaries{padding-block:42px;gap:25px}.lamp-process.marketing-v2002 .score-explainer h2,.lamp-process.marketing-v2002 .process-boundaries h2{font-size:2.4rem}
 .mk-about-hero{grid-template-columns:1fr;padding:48px 0 42px;gap:35px}.mk-about-hero h1{font-size:3.8rem}.mk-about-mark{padding:25px 0;border-left:0;border-top:1px solid var(--al-border);display:grid;grid-template-columns:1fr 1.5fr;gap:20px}.mk-about-mark>span{font-size:5.5rem;grid-row:1/3}.mk-about-mark>p{margin:0}.mk-about-mark a{margin:0}
 .mk-about-section,.mk-about-research{grid-template-columns:1fr;padding-block:42px;gap:25px}.mk-about-section h2,.mk-about-research h2{font-size:2.5rem;max-width:20ch}.mk-study-stat{padding:26px 0 0;border-left:0;border-top:1px solid var(--al-border)}.mk-study-stat strong{font-size:4.4rem}.mk-about-contact{display:block;padding-block:42px}.mk-about-contact .lamp-button{margin-top:25px}
 .audience-page.marketing-v2002 main{padding-inline:20px}.audience-page.marketing-v2002 .audience-hero{display:block;padding:48px 0 30px}.audience-page.marketing-v2002 h1{font-size:clamp(2.85rem,10.5vw,3.8rem);max-width:18ch}.audience-page.marketing-v2002 .audience-exhibit{margin-top:32px;padding:24px}.audience-page.marketing-v2002 .audience-lede{font-size:1rem}.audience-page.marketing-v2002 .audience-focus,.audience-page.marketing-v2002 .audience-questions,.audience-page.marketing-v2002 .audience-close{padding-block:42px}.audience-page.marketing-v2002 .audience-focus h2,.audience-page.marketing-v2002 .audience-question-intro h2,.audience-page.marketing-v2002 .audience-close h2{font-size:2.35rem}
 .audience-page.marketing-v2002 .audience-input{flex-direction:column}.audience-page.marketing-v2002 .audience-input button{align-self:stretch}
 .lamp-comparison.marketing-v2002 .comparison-hero{display:block;padding:48px 0 34px}.lamp-comparison.marketing-v2002 .comparison-hero h1{font-size:3.2rem;margin:22px 0}.lamp-comparison.marketing-v2002 .comparison-hero>.lamp-lede{margin-bottom:20px;font-size:1.15rem}
 .lamp-comparison.marketing-v2002 .comparison-decisions{margin-bottom:38px;grid-template-columns:1fr}.lamp-comparison.marketing-v2002 .comparison-decisions>article{padding:28px 0}.lamp-comparison.marketing-v2002 .comparison-decisions>article+article{padding:28px 0;border-left:0;border-top:1px solid var(--al-border)}.lamp-comparison.marketing-v2002 .comparison-decisions h2{font-size:1.85rem}.lamp-comparison.marketing-v2002 .comparison-table-section h2{font-size:2.2rem}.lamp-comparison.marketing-v2002 .comparison-table-section td,.lamp-comparison.marketing-v2002 .comparison-table-section th{padding:18px 16px}.lamp-comparison.marketing-v2002 .comparison-verdict{padding-block:42px;gap:25px}.lamp-comparison.marketing-v2002 .comparison-verdict h2{font-size:2.4rem}
 .lamp-comparison.marketing-v2002 .frog-hero{padding:48px 0 35px;grid-template-columns:1fr;gap:25px}.lamp-comparison.marketing-v2002 .frog-hero h1{font-size:3.25rem}.lamp-comparison.marketing-v2002 .frog-hero aside{padding:15px 0 15px 22px;border-top:0}.lamp-comparison.marketing-v2002 .frog-hero aside>p{font-size:1.25rem;margin:10px 0 0}.lamp-comparison.marketing-v2002 .versus{padding:0 10px}
 .lamp-comparison.marketing-v2002 .workflow-comparison{gap:30px;padding-block:38px}.lamp-comparison.marketing-v2002 .workflow-comparison>div+div{padding:30px 0 0;border-left:0;border-top:1px solid var(--al-border)}.lamp-comparison.marketing-v2002 .workflow-comparison h2{font-size:2rem}.lamp-comparison.marketing-v2002 .comparison-fit{grid-template-columns:1fr;padding-block:40px;gap:22px}.lamp-comparison.marketing-v2002 .comparison-fit h2{font-size:2.3rem;max-width:22ch}.lamp-comparison.marketing-v2002 .frog-use-cases{padding-block:40px;gap:28px}
}
@media(prefers-reduced-motion:reduce){.marketing-v2002 *{scroll-behavior:auto!important;animation:none!important;transition:none!important}}

/* The lamp is also a way into the product. Its signature stays a real link. */
.lamp-extension-signature{position:absolute;z-index:2;left:71.4%;bottom:9%;transform:translateX(-50%);display:flex;flex-direction:column;align-items:center;gap:7px;min-width:210px;min-height:64px;padding:8px 18px;text-decoration:none;color:var(--al-bone);text-align:center}
.lamp-extension-brand{font-size:1.5rem;font-weight:600;letter-spacing:-.075em;line-height:1.2}
.lamp-extension-brand>span{color:var(--al-red)}
.lamp-extension-action{font-size:.875rem;line-height:1.5;color:var(--al-text-soft);display:flex;align-items:center;gap:12px;border-bottom:1px solid var(--al-border-strong);padding-bottom:4px}
.lamp-extension-signature:hover .lamp-extension-action,.lamp-extension-signature:focus-visible .lamp-extension-action{color:var(--al-bone);border-color:var(--al-red)}
.lamp-home.marketing-v2002 .cinema-hero-foot{bottom:20px}
.lamp-home.marketing-v2002 .cinema-hero h1{text-transform:none;font-weight:500;letter-spacing:-.06em}
.lamp-home.marketing-v2002 .home-guide-directory>summary{cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:24px;font-size:1.2rem;list-style:none;padding:12px 0;color:var(--al-bone)}
.home-guide-directory>summary::-webkit-details-marker{display:none}
.home-guide-directory[open]>summary>span{transform:rotate(45deg)}
.lamp-home.marketing-v2002 .audience-directory{padding-block:32px}
.lamp-home.marketing-v2002 .scene-finding>.scene-warn{border:0;padding:3px 0;min-width:48px}
@media(prefers-reduced-motion:no-preference){
 .lamp-extension-action span{transition:transform .22s var(--al-ease)}
 .lamp-extension-signature:hover .lamp-extension-action span{transform:translate(3px,-3px)}
 .lamp-home .story-panel:not([hidden]){animation:lamp-evidence-in .35s ease-out}
 @keyframes lamp-evidence-in{from{opacity:.4;transform:translateY(12px)}to{opacity:1;transform:none}}
 @supports(animation-timeline:view()){
  .marketing-v2002 main>section:not(.cinema-hero):not(.product-story),.tool-directory .tool-group,.lamp-research-v2002 .chart-row{animation:lamp-evidence-in linear both;animation-timeline:view();animation-range:entry 0% entry 22%}
 }
}
@media(max-width:1050px) and (min-width:681px){.lamp-extension-signature{left:74%;bottom:10%}}
@media(max-width:680px){
 .lamp-home.marketing-v2002 .cinema-hero{padding-top:286px;padding-bottom:90px}
 .lamp-home.marketing-v2002 .cinema-hero-art{height:270px;top:0;object-position:100% top;opacity:1}
 .lamp-home.marketing-v2002 .cinema-hero:after{background:linear-gradient(0deg,#060607 0%,#060607 52%,transparent 84%)}
 .lamp-extension-signature{top:196px;bottom:auto;left:55%;min-width:225px;padding:14px 20px;background:linear-gradient(180deg,transparent,rgba(6,6,7,.8))}
 .lamp-extension-brand{font-size:1.25rem}
 .lamp-extension-action{font-size:.875rem}
 .lamp-home.marketing-v2002 .cinema-hero-content{padding-top:0}
 .mk-bot-preview{border-left:0;border-top:1px solid var(--al-border);padding:24px 0 0}
 .lamp-pricing.marketing-v2002 .price-plans{gap:22px}
 .lamp-pricing.marketing-v2002 .price-plan{padding:28px 0;border:0;border-top:1px solid var(--al-border-strong)}
 .lamp-home.marketing-v2002 .home-guide-directory>summary{font-size:1.05rem}
}

@media(max-width:680px){
 .lamp-home.marketing-v2002>.lamp-nav{display:grid;grid-template-columns:1fr auto;gap:10px 16px;padding-block:12px;min-height:0}
 .lamp-home.marketing-v2002>.lamp-nav .lamp-nav-links{display:contents}
 .lamp-home.marketing-v2002>.lamp-nav .nav-secondary{display:none}
 .lamp-home.marketing-v2002>.lamp-nav .nav-action{grid-column:2;grid-row:1}
 .lamp-home.marketing-v2002>.lamp-nav .lamp-nav-links>a:first-child{grid-column:1;grid-row:2}
 .lamp-home.marketing-v2002>.lamp-nav .lamp-nav-links>a[href="/pricing"]{grid-column:2;grid-row:2;justify-self:end}
}