AI visibility for $699 a month, or readiness for $10
Ahrefs Brand Radar, the AI-visibility tracker, is reported by independent reviewers at $199 per month per AI engine, about $699 per month for six engines, with all-in costs estimated at $828 to $1,148 monthly once base plans are counted (EWR Digital review). Before paying enterprise prices to watch a number, understand what the number can and cannot tell you.
What a tracker measures, honestly
AI-visibility trackers sample AI engines with prompts and record whether your brand appears. That is a snapshot of a probabilistic system. Search Engine Land reports that 40 to 60 percent of cited sources change month to month across Google AI Mode and ChatGPT (Search Engine Land). Measurement researchers add that many differences between domains fall inside the noise floor of the measurement process itself. None of this makes tracking useless. It makes tracking a lagging, jittery indicator that costs the most exactly when budgets are smallest.
The accuracy question is also live. A competing vendor argues Brand Radar's prompt data is synthesized from Google searches rather than real AI-search behavior, and that its engine coverage is incomplete (Profound's review). That source is a competitor, so discount it accordingly. But the pattern across the category, per the Geeky Tech podcast on AI-visibility metrics, is the question every buyer should ask first: “Where is this score coming from? What is it based on?” (Geeky Tech).
The part you control is cheaper
You cannot control what ChatGPT says this week. You can control whether your pages are readable, reachable, and citable by AI engines at all. That is a property of your site, it is stable, and checking it is a fixed-cost job, not a subscription. The checklist is documented by the engines themselves: allow the right crawlers (see OAI-SearchBot and PerplexityBot), render your content without JavaScript, structure pages so answers can be lifted, and mark up your entity clearly. Google's own guidance for AI features points back to standard search requirements rather than a separate paid discipline (Google's AI features doc).
The $10 version of the job
Our audit includes the AI-search readiness checks in the base price: crawler access per bot, render-without-JavaScript, answer-block structure, schema completeness, entity clarity. One site, all 73 checks, $10 once, caps printed on the pricing page. For evidence that AI engines actually send you people, your analytics already has it for free: filter referral traffic for chatgpt.com and perplexity.ai and see which pages earn the visits. Readiness plus real referrals answers the small-business version of the question. The $699-a-month dashboards answer an enterprise reporting need, and that is fine, for enterprises.
Frequently asked questions
How much does Ahrefs Brand Radar cost?
Reported at $199 per month per AI engine, with multi-engine coverage near $699 monthly plus a base plan. Check the live pricing page before deciding. AI-tool pricing moves fast.
Do I need AI visibility tracking at all?
If a board asks for share-of-voice charts, maybe. If you are an owner who wants AI engines to cite you, fix readiness first and read your referral data. Track later, if ever.
What does AuditLamp not do?
We do not sample AI engines with prompt panels or produce share-of-voice charts. We audit your pages' readiness to be cited and tell you exactly what to fix. Different job, different price.