SEO, AEO & GEO audit.
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Not getting cited by AI? Not showing up on Google?
There are fundamental requirements for both, and most businesses are missing a few without knowing it. The audit reads your site the way Google and ChatGPT do and tells you exactly which ones you're missing. 164 graded checks, about a minute, plain English, worst first. Free. No email.
about a minute / every check's verdict on screen / full fixes are paid
What each plan gets you.
| Free | $10 once | $29/mo | $99/mo | |
|---|---|---|---|---|
| Whole site scanned, up to 150 pages | ✓ | ✓ | ✓ | ✓ |
| Worst problems named, ranked | ✓ | ✓ | ✓ | ✓ |
| Every finding unsealed | ✓ | ✓ | ✓ | |
| PDF report + action plan + AI fix file | ✓ | ✓ | ✓ | |
| Auto-scanned every Monday, rescan anytime | ✓ | ✓ | ||
| Email when a scan finds a drop | ✓ | ✓ | ||
| Before / after proof of changes | ✓ | ✓ | ✓ | |
| Five client sites, own PDF each | ✓ |
free diagnoses · $10 is the pack you keep · $29 watches one site · $99 watches five
One scan. All of this.
No modules, no add-ons, no roadmap promises. Every row below runs today. The linked rows open the page or free tool for that check, right now.
The free scan is the whole diagnosis: your full site, up to 150 pages, every verdict on screen. $10 buys the report you keep. $29 a month keeps us watching. We also build free SEO tools for single-signal checks.
Search sends the customers. Position decides how many reach you.
Nearly every buying decision starts with a search, on Google or by asking an AI like ChatGPT, Claude, Gemini, or Perplexity. The clicks are not shared evenly. They pile onto the very top, then fall off a cliff:
Click-share figures: Backlinko's study of 4 million Google search results. Position 2 derived from the study's stated 74.5% click gain moving from #2 to #1. More search numbers in our SEO statistics collection.
Paste your link. In about a minute we grade your site on 164 documented checks, the same signals that decide whether Google and the AI engines put you near the top or bury you. Worst problems first, in plain English. Paying for SEO? Check if the work is real: is my SEO agency working.
Try our FREE Chrome extension.
The lamp, in your toolbar. One click on any page you're looking at, yours or a competitor's, and it reads what the machines read: title and description, headings, broken links, schema, tech stack, and which AI crawlers can get in, plus a live score from the same engine that runs the full audit. No signup, no email, nothing to configure.
What's sending your customers to someone else.
Your homepage looks [blank] to Google and ChatGPT. A hidden setting on your site tells ChatGPT [don't list this business]. Google can't tell what you do, so it [skips you]. And your best sales pitch is stuck where the AI can't read it, so it quotes [a competitor].
Every one of these is a person who searched for exactly what you sell, and got handed to someone else. The machines don't guess at what they can't read. They recommend a competitor. The audit shows you every leak, in plain English, worst first.
Tactics still being sold in 2026 that do nothing.
Working local-SEO practitioners rate these zero out of ten. Other tools still check them, report them, and bill you for fixing them. We won't.
Every check we run cites the official documentation it stands on. If we can't source it, we don't ship it and we definitely don't bill you for it.
Practitioner ratings: working local-SEO operators, 2026 / GBP name rules: Google Business Profile guidelinesWe run AuditLamp on AuditLamp.
That number is this website, scored by our own engine, and the board beside it is the actual dashboard showing that saved audit. Not a screenshot, not a mockup, not a cherry-picked client. The points we're missing are real findings we haven't fixed yet, with the exact page and the exact problem named, the same way your audit will read. Scroll inside it. Then run your own.
OUR OWN SITE / SELF-AUDIT SNAPSHOT 2026-07-12, 164 GRADED CHECKS / NOTHING HIDDEN
Your Google rank and your AI visibility are two different scores.
The people who measure this for a living keep publishing the same finding: winning Google no longer means being the answer.
of AI citations go to pages OUTSIDE Google's top 10. Ranking well and being quoted are separate games now.
NP Digital / 500 keywords / 4,300 prompts / 3 platformsis the chance a page ranking #4 on Google appears in the AI answer for the same question. Your rank is not your visibility.
NP Digital / 4,300 promptssearch click-through nearly halved in one year on questions where an AI answer appears above the results.
NP Digital / AI Overviews CTR studyvisitors arriving from AI answers convert up to twenty-three times better than search visitors. Fewer clicks, worth far more each.
NP Digital / client conversion dataThere's no page two in AI search: one answer, one cited source. AuditLamp reads your site the way the machines do and tells you exactly why you're not the answer.
What an AuditLamp audit actually covers
- SEO: classic search
- Whether Google and Bing can crawl, index, and understand your pages. AuditLamp verifies crawler access, indexing permissions, canonical signals, sitemap health, titles and headings that name what you sell, internal linking, and the page structure that decides which searches you can even compete for.
- AEO: answer boxes
- Answer engine optimization is whether your page can be lifted into featured snippets and Google AI Overviews. AuditLamp checks snippet eligibility, structured data completeness, and whether your pages open with a direct, quotable answer instead of preamble.
- GEO: AI citation
- Generative engine optimization is whether ChatGPT, Claude, Perplexity, and Copilot can reach your site and would cite it. AuditLamp tests the AI crawlers by name, checks that your content renders without JavaScript, and scores how quotable your key passages are, using measures from published research rather than guesswork.
- Local: the map and the city searches
- For local businesses, AuditLamp checks whether your pages name your service and your city, whether each service and each real service area has a page that can rank, whether your name, address, and phone agree across the site, and whether your location pages are genuinely different or the copy-paste pattern Google's spam policy filters out.
164 graded checks: 116 on-page checks in four tiers plus the 48-check Vibe Audit (security, accessibility, privacy), each one citing the official documentation or named research it stands on. The reasoning behind every check is public in the learn library, and this site is graded by the same engine before anything ships.
Things we refuse to do.
Every check is grounded in official search documentation, with the citation printed next to the finding. If we cannot source a check, we do not ship it.
Ten dollars. The whole truth.
The Visibility Scan is free: it reads your whole site, up to 150 pages, and names every failing check, worst first. The Full Report is $10, once, no subscription: the PDF report, a prioritized action plan, and an AI-ready fix file. Monitor puts your site on watch for $29 a month. Agency covers five sites for $99. Bigger than that, we talk on the phone. The doors, and the billing rules in writing →
Find out what you're losing.
no email / about a minute