What we check. Named, not mysterious.
164 graded checks across the free whole-site scan. Experts can open the catalog. Everyone else should start with how it works and the top fails after a scan. Counts: 116 scored on-page style checks plus the 48-check Vibe Audit (security, accessibility, privacy), blended into the overall grade.
Can machines reach you at all?
If gate checks fail, almost everything else is noise. Examples of named checks:
gate.crawlable · gate.indexable · gate.sitemap · gate.robots_quality · gate.renders_no_js · hyg.host_consistency · hyg.soft_404 · hyg.not_found
Good looks like: crawlers get real content without a JavaScript-only shell, sitemaps are sane, the site does not soft-404 money pages.
Can AI systems read you when you want them to?
gate.ai_bot_access · gate.bot_reachability · core.ai_bot_matrix · core.train_vs_retrieve · core.llms_txt · amp.llms_full_txt · core.answer_block · amp.citable_facts · amp.passage_structure · amp.snippet_eligible · amp.question_headers
Good looks like: policy matches intent (training vs search bots split when you care), live probes do not die at the edge while robots say allow, pages open with something an answer engine can quote.
We do not monitor live ChatGPT answers. That is a different product category. See readiness vs monitoring.
Classic search still pays the bills.
core.title · core.meta_description · core.h1 · core.structured_data · core.schema_complete · core.content_depth · amp.canonical · amp.open_graph · amp.schema_breadcrumb · amp.schema_article · amp.schema_faq · core.entity_consistency · core.topic_target
Good looks like: every money page has a clear title and topic, schema matches the page type, thin clone pages are rare.
When you sell a product or a place.
Stores: amp.schema_product · amp.schema_merchant_fields (shipping and return on offers) · image and weight hygiene · bot access so AI shopping answers can read PDPs. Door: for ecommerce.
Local and restaurants: core.local_schema · phone and address consistency checks · core.hours_markup · core.schema_visible_parity · core.geo_target. Doors: local · restaurants.
Security, accessibility, privacy, weight.
Vibe Audit pillars (48 graded checks) cover security (TLS, CSP quality, exposed files, cookies), accessibility (alt, labels, landmarks, heading order), and privacy (policy link and content, trackers, pre-consent cookies). Hygiene includes hyg.page_weight, hyg.third_party_scripts, amp.field_cwv when field data exists, image formats and dimensions.
These are surface scans, not pentests and not legal advice. Standards cited in-product and in docs.
Not every viral GEO claim becomes a check.
We do not invent ranking factors. We do not hard-fail you only because llms.txt is missing. We do not sell "guaranteed ChatGPT citations." If a claim cannot be grounded in operator docs or our own primary measurement, it stays out of the graded set.
Story of the method: how it works. Free tools for single jobs: tools hub.