AI search optimization is the work of becoming the source an AI engine quotes, not just a link Google ranks. Google's own guidance says "You can apply the same foundational SEO best practices for AI features as you do for Google Search overall", and that foundation is measurable. We grade it with 164 documented checks, reading your site the way GPTBot, ClaudeBot and PerplexityBot do, and name what blocks your citation in plain language.
A site that ranks in blue links can still be invisible in ChatGPT, Perplexity and Google AI Overviews, because those engines do not list every result. They pick one source to quote. This page is the hub for everything that decides whether that source is you.
Free Visibility Scan: your whole site, up to 150 pages. No email. Full Report is a one-time $10.
AI search optimization sits at the intersection of traditional SEO, answer engine optimization (AEO) and generative engine optimization (GEO). The shared foundation is the same: a site must be crawlable, indexable and readable before any optimization layer on top of it matters. What changes is the destination. Classic SEO wins a ranked link in a list. AI search optimization wins the quoted passage inside an answer.
The engines that generate answers, ChatGPT, Perplexity, Claude and Google AI Overviews, pull from sites they can reach and read. They favor pages with specific, self-contained answers, well-structured headings, valid structured data and clear entity identity. A site without these signals may never be cited regardless of how well it ranks in traditional search.
We explain these layers in depth in our guides: What is GEO?, What is AEO?, AEO vs SEO, and how to optimize for Google AI Overviews.
116 on-page SEO, AEO and GEO checks grounded in official search-engine documentation, plus the 48-check Vibe Audit covering security, accessibility and privacy. 187 checks run per scan in total. The ones that decide AI visibility, grouped by concern:
Under all of it sit the foundation gates: does the site respond and resolve cleanly, does the main content appear in raw HTML without JavaScript, and is the page free of noindex, disallow and canonical conflicts. A gate failure blocks everything above it.
Each page below audits one slice of AI search optimization with the same engine and shows its work.
The free Visibility Scan reads your whole site, up to 150 pages, and names every failing check, worst first. Each finding includes a plain-language verdict, the specific check that ran, a link to the grounding documentation and a fix instruction. The first item on the list is the one most likely to move your AI citation chances.
The report covers every tier: gate-level failures that block AI engines entirely, core signals that determine whether you are citable, and amplifier checks that improve how often you are quoted. You see exactly which crawlers can reach you, whether your content survives without JavaScript, and whether your structured data is complete enough to trust. The $10 Full Report unseals the page-by-page detail and adds a PDF, a prioritized action plan and an AI-ready fix file.
Regular SEO optimizes to rank a link in a list. AI search optimization optimizes to be the source an AI answer engine quotes and cites. The foundations overlap: crawlability, indexability, content quality. But AI engines weigh citability signals like passage structure, entity clarity and sourced statistics that classic ranking algorithms treat differently.
No. They describe the same work from slightly different angles. GEO focuses on being cited in AI-generated answers. AEO focuses on earning the featured snippet or direct answer position. AI search optimization is the umbrella term. If your site passes our audit, it scores well across all three.
No. Our audit reads the signals that determine whether you can be cited, crawler access, content structure, schema, entity clarity, and tells you what is missing. We do not monitor live AI answer outputs. That is a different product, and we will not sell it before it exists.
About a minute for a single page; a few minutes for a whole-site crawl. We fetch your pages the way an AI crawler would, raw HTTP with no headless browser, and run 164 graded checks against what arrives.
Yes. The free Visibility Scan reads your whole site, up to 150 pages, and names every failing check, worst first. One fresh scan with no email at all; two a month with a free account. The $10 Full Report unseals the page-by-page detail with a PDF, action plan and AI-ready fix file.
Free scan of your whole site, up to 150 pages. No email. Worst problem first.
164 graded checks · SEO, AEO & GEO · the audit that shows its work