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Law firm website SEO audit

Make the firm’s services easy to understand.

Review practice-area pages, office details, technical SEO, and crawler access. Get specific website findings to discuss with your marketing team before the next round of changes.

Category scores and selected findings free. No email required.
Detailed findings and export files: $10 once.

Website review brief
Scope
Public practice and office pages
Evidence
Content and technical findings
Next step
Review with your web team

Keep professional and advertising review separate from the technical audit.

Review guide: what to review on your site
Up to 150 pages per site187-detector catalogHow the score is calculated

Draft a page title and description that accurately name the service and location. Review the text before publishing.

Draft page metadata

Where to look

Review the information a prospective client needs.

The scan shows its actual coverage and applicable checks. Review the evidence before deciding which changes to make.

01

Practice areas

Explain the matters each page covers and the locations the firm serves. Distinct practice pages should contain useful information beyond a repeated service list.

02

People and offices

Check that contact information and office details agree across public pages and markup. Review the accuracy of professional biographies separately.

03

Technical access

Inspect public-page access, indexing directives, canonical signals, and content available in the returned HTML. Investigate the evidence behind each finding.

Before you scan

Questions from law firms.

What the audit can tell you, and what needs a separate review.

Does the scan predict referrals from Google or AI?

No. The report identifies measured website issues. It does not observe every search result, predict referrals, or establish why someone chose another firm.

What should our agency do with the report?

Review the findings and affected pages, explain which issues matter to your site, and agree on a plan. Rescan after changes. Keep the audit alongside actual search, inquiry, and intake data.

Does a clear first paragraph guarantee an AI citation?

No. Specific, useful writing helps visitors understand a page, but a writing heuristic is not an AI system’s eligibility rule. Search and answer systems use multiple sources and signals.

Does this cover legal advertising compliance?

No. Review professional and jurisdiction-specific advertising requirements separately. Full Report provides website findings and export files for $10 once; it does not certify claims, credentials, or compliance.

Check the source.

Google Search and AI features

Start with your website

Scan my firm’s site.

Review the free preview. Choose Full Report when you need the detailed findings and export files.

Compare the plans

Category scores and selected findings free. No email required.
Detailed findings and export files: $10 once.

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