Two different jobs. Most people buy the second first.
The market is full of tools that ask: "Does ChatGPT mention us?" That is citation monitoring. AuditLamp asks: "Can those systems even read our site, and what should we fix?" That is readiness. Do readiness first. Monitor mentions after the site is open and quotable.
Pick the tool for the question you have.
AuditLamp (readiness)
Whole-site free scan up to 150 pages. Multi-bot access, CDN vs robots, schema, answer structure, local and product markup, security and a11y vibe. Ranked fixes. $10 pack to keep. $29 Monitor for site drift.
Citation / SOV tools
Peec, Otterly, Profound, Surfer AI Tracker and similar. Prompt sets, engine coverage, share of voice, sentiment. Often $95 to $399+ per month. They assume the site can be fetched.
Free robots / llms toys
Single-file checkers. Useful for one question. They do not grade 150 pages, product schema depth, or live edge blocks.
1. Open the door. 2. Make pages quotable. 3. Then track mentions.
If GPTBot or your answer bots are blocked at the edge, a citation dashboard will show silence for the wrong reason. If product pages have no complete offers, AI shopping answers have nothing clean to lift. Fix those with a readiness scan. Then, if you care about competitive share of voice, buy a monitor that polls models.
AuditLamp Monitor ($29) watches your site for regressions (access, score, new fails). It is not a multi-engine prompt panel. We refuse to fake that product.