SEO tool pricing
SEO tools from Ahrefs, Semrush, BrightLocal, Moz, and Local Falcon range from $99 to over $1,000 per month for standard subscriptions, with AI-visibility add-ons priced separately on top. Most pricing pages show a line item, not the effective total. These pages cover real costs, what reviewers say, and what a smaller site actually needs. (Pricing figures verified against vendor pricing pages and third-party reviews; verify at the live vendor site before deciding -- prices change.)
Pricing guides by tool
These pages give the real number: sticker plus base plan plus per-domain add-ons. We pull the costs together so you are not estimating from a feature table.
- Ahrefs Brand Radar pricing: what it costs and what it buys
- Semrush AI Toolkit price: what it actually does
- Local Falcon credits and pricing: the honest read
- Ubersuggest lifetime deal: what reviewers actually say
- SEO tool traffic estimates: how wrong are they?
- SEO tools with flat pricing and no credits
How to cancel or switch
If you have already decided to leave, these guides cover the specific cancellation steps and what to do with your data.
Honest reviews
We read the reviews so you know what paying customers actually say before you commit.
- Ahrefs Trustpilot 1.8 stars: what the reviews actually say
- Moz stale data complaints: what users report
Tool comparisons
Side-by-side comparisons, with bias stated up front on every page that mentions AuditLamp. We make AuditLamp. The bias is stated on every comparison page.
- BrightLocal vs AuditLamp: an honest comparison
- Semrush too expensive: what the alternatives actually cost
What a smaller site actually needs from an SEO tool
The pricing pattern across this category is subscription-first for tracking jobs, not diagnosis jobs. If you do not know yet what is wrong with your site, a diagnostic audit is a better first step than a $200/month tracking subscription.
Free site audit -- paste your URL.