Answer engine optimization · free scan · no email

AEO audit: Answer Engine Optimization

An AEO audit checks whether your site can earn the answer position instead of a buried link. Google defines the target: "Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first." AI assistants work the same way: one source gets quoted. We grade the signals that decide it, inside a 164-check audit of your whole site, up to 150 pages.

Answer engines do not give people a list of links. They give an answer, with one source cited. Either your content is that source, or a competitor's is, even on queries where your site technically "ranks".

Free Visibility Scan: whole site, up to 150 pages, no email. Full Report is a one-time $10.

What it means

Classic SEO aims to rank a link. AEO aims to be the answer.

Answer engine optimization (AEO) is the practice of making your content the direct answer in answer engines: Google featured snippets and AI Overviews, voice search, and AI chat tools like ChatGPT and Perplexity. A large and growing share of searches end with an answer shown directly on the results page or inside an AI assistant. If your content is the source of that answer, you earn visibility and often a citation. If it is not, you can be completely absent.

An AEO audit finds both the structural problems (crawlers blocked, content hidden behind JavaScript, schema missing or broken) and the content quality gaps (no self-contained answer near the top, no question-style headings, no specific facts for the engine to quote). Both halves have to pass before you can compete for answer positions.

Read more in our guides: What is AEO?, What is GEO?, and AEO vs SEO: what's the difference?

What we check

The checks most relevant to answer engine eligibility.

Crawler & indexability gates

Reachable, readable, indexable

  • The site responds and resolves cleanly to a crawler request
  • GPTBot, ClaudeBot and PerplexityBot allowed by robots.txt; these bots fetch your page when a user asks a question
  • Content appears in raw HTML without JavaScript
  • No noindex tags, disallow rules or canonical conflicts
Answer & passage signals

Liftable, quotable, specific

  • A self-contained, plain-language answer in the first visible passage
  • A leading passage that survives raw fetch with enough substance to quote standalone
  • Headings phrased as the questions people actually ask
  • Descriptive headings on every long section; passages are scored individually
  • Concrete statistics with a source nearby, one of the strongest citability signals in the GEO study (arXiv 2311.09735)
Structured data

Machine-checkable claims

  • Schema markup present and well-formed
  • Typed schemas (Article, LocalBusiness, Product, FAQPage) carrying their required fields
  • Visible Q&A content matching the FAQ markup behind it
Entity & trust

A source worth naming

  • Site name, logo and URL consistent across structured data
  • Author identity declared in a way machines can read
  • One clear topic per page; single-topic pages become answers far more often
  • HTTPS and security headers as basic trust signals; accurate, machine-readable dates
What you get

Which engines can reach you. Whether your top passage is quotable.

The free AEO audit scans your whole site, up to 150 pages, with every finding ordered from most to least impact. Each one states what we checked, what we found, the grounding documentation and the exact fix. Gate failures appear first: if a crawler cannot reach you or your content only renders after JavaScript, every other finding is irrelevant until that is fixed.

The $10 Full Report unseals page-by-page detail with a PDF, prioritized action plan and AI-ready fix file. Related audits: the GEO audit for generative engines, the AI content audit for citability depth, and the AI search optimization hub for the whole picture.

Questions

Straight answers.

What is an AEO audit?

An AEO audit checks whether your site meets the conditions that answer engines need to select it as a cited source. It covers AI crawler access, JavaScript rendering, passage structure, structured data validity, entity clarity and content citability. It is different from a standard SEO audit because it focuses on answer eligibility, not link ranking position.

What is the difference between an AEO audit and an AI search audit?

The terms describe the same thing from slightly different angles. "AEO audit" emphasizes earning featured snippets and AI answer citations. "AI search audit" is broader and includes crawler access, entity signals and AI-specific technical requirements. Our audit covers both fully; the umbrella view lives at the AI search optimization hub.

Will fixing my AEO audit results guarantee I get cited by ChatGPT or Perplexity?

No. The audit removes the blocks and improves the signals that make you citable. Whether any specific AI engine cites you on any specific query also depends on your topic authority, competition, and how the engine weights its sources on that query, factors we report as context, not as checks we can score for you.

Do I need to do anything special for Google AI Overviews vs. other AI engines?

The foundation is the same. Googlebot must be able to crawl and index you, your content must be readable without JavaScript, and your page must have a clear answer. Google's own AI documentation says the same foundational SEO best practices apply; there is no separate framework for AI Overviews.

How is this different from just running a standard SEO audit?

A standard SEO audit focuses on ranking signals: title tags, Core Web Vitals, redirect chains. An AEO audit adds the citability layer: AI crawler policy, passage-level answer quality, structured data completeness and entity trust signals. We run both layers in one scan. Many well-ranked sites fail the second layer without knowing it.

Find out if you can win the answer position.

Free scan of your whole site, up to 150 pages. No email. Worst problem first.

164 graded checks · SEO, AEO & GEO · the audit that shows its work