A GEO audit checks three factors: whether AI crawlers can reach your pages, whether your content appears in raw HTML without JavaScript, and whether any passage is specific enough to be quoted in an AI-generated answer. AuditLamp evaluates applicable checks from the 187-detector catalog using the raw HTML returned to the scanner. Free scan, whole site, no email for the free preview.
Free category scores and selected findings. Full findings and export files: $10 once.
Up to 150 pages. No email required.
Let the relevant search crawler read the page.
Explain the subject, audience and business clearly.
Give readers a useful answer with verifiable support.
Readiness is not proof of inclusion in an AI answer.
A GEO audit checks whether generative engines can reach, read and cite your site. The practice is grounded in research: the GEO study (Aggarwal et al., KDD 2024) found that "GEO can boost visibility by up to 40% in generative engine responses." We fetch your pages as raw HTML and grade the applicable readiness signals inside our 157-check engine, worst first.
Generative search can combine several sources in an answer. This audit helps identify observable access and content issues; it cannot predict citations or explain every missing mention.
Generative engine optimization (GEO) is the practice of making your content citable inside AI-generated answers. The term comes from the GEO study (arXiv 2311.09735), which tested specific content edits across real queries and measured how often each edited page was cited. Adding statistics, direct quotations and cited sources measurably increased citation frequency.
The practical work has two halves. First, the engine must be able to reach your site: your robots.txt has to allow the retrieval crawlers that fetch sources for AI answers, and your content has to appear in plain HTML without JavaScript. A failure can limit that route to the page. It does not establish whether the brand appears through other sources or user-triggered requests. Second, the engine must find something worth quoting: a self-contained answer near the top, concrete statistics with sources nearby, headings that carve the page into liftable passages.
A GEO audit checks both halves. Read more about what GEO means and where the term came from in the full GEO guide. For the relationship between GEO and classic SEO, see AEO vs SEO. Our scan of the top 1,000 sites found that who actually blocks AI crawlers is not who you would expect, most assume they are open, but misconfigured CDN rules and inherited robots.txt blocks shut out ChatGPT while letting Google through.
To check and fix your AI crawler settings directly, use the AI crawler access checker, it tests your robots.txt against 15 bots by name and reports who gets through.
For the combined picture, run a full AEO and GEO audit to see your AI search gap: both citation signals and crawl access, scored together in one pass.
If the audit finds an AI crawler blocked, the first step is to fix your robots.txt, the directives for the search crawlers you want to allow, while keeping training policy separate.
The free GEO audit scans your whole site, up to 150 pages, and shows category scores and selected findings: gate failures that prevent any citation, then core citability signals, then amplifier improvements. Each finding names the check, states a plain-language verdict, links to the grounding documentation and gives a specific fix.
You see the exact robots.txt lines that block or allow each AI crawler, whether your content arrives in HTML or only after JavaScript, how your top passage reads from a citation standpoint, and whether your structured data is complete enough for an AI engine to trust your entity claims. The $10 Full Report unseals page-by-page detail with a PDF, action plan and AI-ready fix file. Sibling audits: AEO audit, AI citation checker, and the AI search optimization hub.
If your audit flags multiple issues, see why your site isn't appearing in AI search, a ranked list of the most common causes, from AI crawler blocks to citability failures.
A GEO audit checks whether your site meets the conditions that generative AI engines require to cite it: AI search crawler access (can OAI-SearchBot and Claude-SearchBot reach you?), content rendering (does your answer appear in raw HTML?), passage citability (is there something specific to quote?), and entity clarity (is it clear who you are?). It differs from a traditional SEO audit because it focuses on citation signals, not ranking signals.
We check crawler access for GPTBot and OAI-SearchBot (ChatGPT), ClaudeBot and Claude-SearchBot (Claude), PerplexityBot and Perplexity-User (Perplexity), Googlebot (AI Overviews), DuckAssistBot (DuckDuckGo) and others, 15 bots in total. Coverage reflects the engines most likely to generate answers from web sources.
No. We audit the signals that determine whether you can be cited: crawler access, content structure, passage quality, schema. We read your site the way AI engines do and report what is missing. We do not monitor live AI answer outputs.
Classic ranking and AI citability share a foundation (crawlability, indexability) but diverge on citability signals. A site that ranks well can still block AI retrieval crawlers in robots.txt, serve its answers only after JavaScript, or lack the passage structure an AI engine needs to extract a quotable answer. The GEO audit finds exactly those gaps.
Fix gate failures first. Review unintended blocks on search crawlers such as OAI-SearchBot and Claude-SearchBot, and check whether useful content is present in the fetched HTML. Blocking training bots is a separate policy choice. The audit report puts gate findings at the top of the fix queue. Fixing AI crawler access walks through the most common one.
Free scan of your whole site, up to 150 pages. No email. Gate failures first.
Free category scores and selected findings. Full findings and export files: $10 once.
187 registered detectors · 15 AI bots by name · the audit that shows its work