A GEO audit checks whether generative engines can reach, read and cite your site. The practice is grounded in research: the GEO study (Aggarwal et al., KDD 2024) found that "GEO can boost visibility by up to 40% in generative engine responses." We fetch your pages raw, the way GPTBot and ClaudeBot do, and grade every citation signal inside our 164-check engine, worst first.
Generative engines do not rank your link in a list. They pick a source, quote a passage and show the answer. This audit tells you whether that source can be you, or whether something invisible is blocking you from every AI answer on your topic.
Free Visibility Scan: whole site, up to 150 pages, no email. Full Report is a one-time $10.
Generative engine optimization (GEO) is the practice of making your content citable inside AI-generated answers. The term comes from the GEO study (arXiv 2311.09735), which tested specific content edits across real queries and measured how often each edited page was cited. Adding statistics, direct quotations and cited sources measurably increased citation frequency.
The practical work has two halves. First, the engine must be able to reach your site: your robots.txt has to allow the retrieval crawlers that fetch sources for AI answers, and your content has to appear in plain HTML without JavaScript. If either fails, you are invisible before any content quality question even matters. Second, the engine must find something worth quoting: a self-contained answer near the top, concrete statistics with sources nearby, headings that carve the page into liftable passages.
A GEO audit checks both halves. Read more about what GEO means and where the term came from in the full GEO guide. For the relationship between GEO and classic SEO, see AEO vs SEO.
The free GEO audit scans your whole site, up to 150 pages, and names every failing check worst first: gate failures that prevent any citation, then core citability signals, then amplifier improvements. Each finding names the check, states a plain-language verdict, links to the grounding documentation and gives a specific fix.
You see the exact robots.txt lines that block or allow each AI crawler, whether your content arrives in HTML or only after JavaScript, how your top passage reads from a citation standpoint, and whether your structured data is complete enough for an AI engine to trust your entity claims. The $10 Full Report unseals page-by-page detail with a PDF, action plan and AI-ready fix file. Sibling audits: AEO audit, AI citation checker, and the AI search optimization hub.
A GEO audit checks whether your site meets the conditions that generative AI engines require to cite it: AI crawler access (can GPTBot and ClaudeBot reach you?), content rendering (does your answer appear in raw HTML?), passage citability (is there something specific to quote?), and entity clarity (is it clear who you are?). It differs from a traditional SEO audit because it focuses on citation signals, not ranking signals.
We check crawler access for GPTBot and OAI-SearchBot (ChatGPT), ClaudeBot and Claude-SearchBot (Claude), PerplexityBot and Perplexity-User (Perplexity), Googlebot (AI Overviews), DuckAssistBot (DuckDuckGo) and others, 15 bots in total. Coverage reflects the engines most likely to generate answers from web sources.
No. We audit the signals that determine whether you can be cited: crawler access, content structure, passage quality, schema. We read your site the way AI engines do and report what is missing. We do not monitor live AI answer outputs.
Classic ranking and AI citability share a foundation (crawlability, indexability) but diverge on citability signals. A site that ranks well can still block AI retrieval crawlers in robots.txt, serve its answers only after JavaScript, or lack the passage structure an AI engine needs to extract a quotable answer. The GEO audit finds exactly those gaps.
Fix gate failures first. If GPTBot or ClaudeBot is blocked by your robots.txt, or if your content only appears after JavaScript, nothing else matters yet. The audit report puts gate findings at the top of the fix queue. Fixing AI crawler access walks through the most common one.
Free scan of your whole site, up to 150 pages. No email. Gate failures first.
164 graded checks · 15 AI bots by name · the audit that shows its work