Competitor SEO analysis usually means buying traffic estimates. We do something more direct: run the same 164 checks on your site and on any competitor URL, and show what each one actually sends to the engines. Google explains what those signals feed: "To give you the most useful information, Search algorithms look at many factors and signals, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings." We read the page-side half of that list, on both sites.
Not estimates. The actual structural, content and technical signals we can read from both sites. Audit yours first, then paste a competitor's URL and see the gaps.
Free Visibility Scan: whole site, up to 150 pages, no email. Full Report is a one-time $10.
Most competitor tools answer one question: which keywords does competitor X rank for that you do not? That is useful. But ranking differences often come from simpler things: a competitor with proper schema markup gets rich results you do not. A competitor whose site renders without JavaScript is indexed fully; yours is not. A competitor whose title tags match their H1s gets classified cleanly by Google; yours are misaligned.
We check the things that are actually visible in the page, the ones that create persistent ranking advantages once they are in place and persistent disadvantages while they are missing. If the big-suite price tag is what brought you here, the honest comparison notes live in our Semrush alternatives guide.
What we do not do: we do not pull a live list of which specific queries a competitor ranks for. That keyword-intersection comparison requires a paid keyword database, and we do not currently offer it. We compare what both sites actually contain and how they are technically configured, which is usually where the answer lives. The umbrella view is the AI search optimization hub.
Yes. Run the audit on each competitor URL separately. Each audit is a full scan of that site.
Those tools are primarily keyword-database comparison engines. They tell you which queries a competitor ranks for based on their own crawled SERP data. We read both sites and tell you what structural, content and technical signals each one sends to search and AI engines. The two approaches are complementary, not competing.
Yes, for the technical and content checks. We also run local SEO checks: service and place targeting, name-address-phone consistency and LocalBusiness schema. If your competitor's local page is more complete than yours, we will show that.
Most sites do not block standard HTTP crawlers. If a site returns a 403 or uses aggressive bot detection, we tell you what happened rather than invent findings.
No. That keyword-intersection comparison requires a paid keyword database, and we do not currently offer it. What we show is the structural head-to-head: the signals each site actually sends. For your own pages' topic weaknesses, see the keyword gap analysis. The $10 Full Report turns any scan into a PDF you can put next to a competitor's.
Free scan, no email. Audit your site, then any competitor's. Every finding explains why it matters.
164 graded checks per site · AEO and GEO signals included · no email