Keyword gap analysis and on-page checks
Keyword gap analysis compares the queries your site ranks for with a competitor's. Semrush describes its tool as "a side-by-side comparison between keyword profiles of up to five competitors". AuditLamp handles the page check that follows: titles, headings and crawlable content across up to 150 pages. Choose the customer question you want to answer, then check whether your existing page gives readers and search engines a clear explanation.
This form opens the site audit. It checks on-page readiness and does not return competitor keyword lists, search volumes or ranking gaps.
Free category scores and selected findings. Full findings and export files: $10 once.
Free Visibility Scan: whole site, up to 150 pages, no email. Full Report is a one-time $10.
- 01Choose the customer questionUse search evidence to find a relevant query and decide which page should answer it.
- 02Check that pageAudit its headings, crawlable content and technical readiness. Review the findings in context.
- 03Measure the outcomeTrack search performance and enquiries separately from the readiness score.
Find the query. Choose the page that should answer it.
A useful keyword gap is a relevant query where another site appears and yours is absent or less visible in the ranking data you are comparing. Record the market and date as well as the query. A missing row in one keyword database is not proof that your site never appears for that search.
Start with a customer question tied to a service or product you actually offer. Compare the search results and choose the page on your site that should answer it. An emergency plumbing query, for example, needs a clear service area, availability and a way to request help. Repeating the query on a generic homepage does not supply that information.
Use a ranking research tool for competitor query data. Then run the relevant page through AuditLamp to inspect its technical and on-page findings. After making a change, record what changed and check the page's search performance and enquiries over time. An improved audit score confirms a change to readiness, not an increase in rankings or customers.
What the scan can read from your pages.
Topic clarity and keyword targeting
We check whether the title and main heading contain specific subject words and whether those words recur in the body. This can flag a page that says only "Welcome" or names a subject without discussing it. It is a text-based check, not keyword research or a complete assessment of whether the page answers the customer's question.
Keyword stuffing (the opposite problem)
We flag strong repetition patterns and long lists of place names for review. These are warning signals, not a finding that Google has penalized the page. Read the flagged passage in context and keep language natural. There is no keyword-density target to hit. See the keyword density myth.
Dead signals
We flag the meta keywords tag as an informational signal. Google's SEO Starter Guide explains that Google Search does not use it. Removing the tag is not a ranking strategy; spend the time making the visible page useful.
Content depth
We flag pages with little readable content for review. A short page may already answer its question, while a long page may miss it. Check for the information a customer needs to decide, not a word-count target. See fixing thin content.
Heading hierarchy
We check for a main heading and jumps in heading levels. Use descriptive headings to make the page easier to navigate, including for people using assistive technology. A heading warning does not explain a ranking gap by itself. See fixing heading structure.
What we do not do
We do not run a SERP comparison to identify which competitor ranks for a query you do not. That kind of keyword-database intersection is a different product, and we do not currently offer it. We tell you where your pages are weak; we do not sell you a competitor's keyword list. For guidance on comparing separately audited sites, see competitor analysis. The umbrella view is the AI search optimization hub.
Straight answers.
Is this the same as Semrush's Keyword Gap tool?
No. Semrush compares keyword ranking profiles. The AuditLamp form opens an on-page site audit covering titles, headings, crawlable content and other readiness checks. Use ranking research to choose a query, then use the audit to inspect the page you want to improve.
Do you compare my rankings to a competitor's keyword list?
No. This scan does not return a competitor keyword list or compare your position for each query. Any connected search or competitor summaries in the report are separate from that missing-query comparison.
Can you tell me which new keywords to target?
No. The scan can flag generic topic wording and little readable content on existing pages. It does not measure demand for a new keyword or tell you which new pages to create. Choose topics from customer needs and search evidence, then inspect the relevant pages.
How do I close a keyword gap once I find one?
Confirm that the query matters to your customers, choose the page that should answer it, and review what information is missing. Use the audit to check that page's readiness. The free scan shows category scores and selected findings; the $10 Full Report includes full findings and export files. Track search performance and enquiries separately to see whether the work helps.
Find the pages that are unclear about their own topic.
Check up to 150 discoverable pages. Free category scores and selected findings, with no email required. Review the findings against what your customers need.
Free category scores and selected findings. Full findings and export files: $10 once.
On-page readiness · selected findings free · no email