A keyword gap is a query your business should rank for but does not. Before comparing yourself to competitors, check whether your own pages state their topic clearly; that is where most gaps start. Google's spam policies also mark the opposite failure: "Keyword stuffing refers to the practice of filling a web page with keywords or numbers in an attempt to manipulate rankings in Google Search results." We grade topic clarity, depth and structure across up to 150 pages, free.
Finding gaps usually means digging through spreadsheets and guessing which pages need work. We start with what can be read from your pages directly: whether each one makes a clear, crawlable case for the topic it wants to own.
Free Visibility Scan: whole site, up to 150 pages, no email. Full Report is a one-time $10.
A keyword gap is any search query relevant to your business that your site does not rank for, either because you have no page targeting it, or because the pages you have do not make a clear, crawlable case that they cover the topic.
Most tools measure gaps by comparing your keyword rankings to a competitor's. That comparison is useful, but it requires ranking data for both sites and it does not tell you why the gap exists. We start with the part you can act on today: whether each page signals its topic clearly enough for a search engine to understand what it is about.
Every page should have one clear primary topic. We check whether your title tag, H1 and first paragraph are aligned on that topic, or whether they each point in different directions. A page with a mismatched title and H1 is harder for Google to classify.
We flag pages where the same phrase appears with unnatural density. Google's spam policies name keyword stuffing as a reason to demote or ignore a page. Clean, natural repetition is fine; robotic over-use is not. The folklore version of this is debunked in the keyword density myth.
Google has not used the meta keywords tag since 2009. We flag it when we find it, because it wastes your attention and often signals old-thinking patterns in the rest of the site's optimization.
A thin page, one that says very little about its stated topic, is easy for a competitor to outrank by covering the same topic more fully. We flag pages with little substantive content and explain what that means. See fixing thin content.
Headings are how engines and readers understand the sub-topics a page covers. Skipped levels and multiple H1s blur the topic signal. See fixing heading structure.
We do not run a SERP comparison to identify which competitor ranks for a query you do not. That kind of keyword-database intersection is a different product, and we do not currently offer it. We tell you where your pages are weak; we do not sell you a competitor's keyword list. For a structural head-to-head on any URL you choose, use the competitor analysis page. The umbrella view is the AI search optimization hub.
No. Semrush pulls a keyword database and compares your ranking profile to a competitor's using their own crawled SERP data. We audit your pages for on-page keyword clarity: whether each page makes a clear, crawlable case for its topic. Semrush is broader for competitive keyword research. We are more specific about what is wrong with your existing pages.
No. That comparison requires a paid keyword database, and we do not currently offer it. We tell you where your pages are unclear, thin or structurally weak, which is where most fixable gaps start. We are honest about that scope.
No. The current audit tells you which existing pages are unclear about their topic and where coverage is thin. Generating researched, clustered lists of new keyword targets is a different job, and we do not claim to do it.
Align the title tag, H1 and first paragraph on the page's one topic, deepen thin sections, and fix the heading hierarchy. The free scan gives you the diagnosis per page; the $10 Full Report packages it into a prioritized action plan and an AI-ready fix file.
Free scan of your whole site, up to 150 pages. Every finding cites a source. No email.
164 graded checks · on-page gaps, honestly scoped · no email