An SEO audit tool grades your site against the signals search engines use to rank it. AuditLamp checks 187 registered criteria, crawl access, structured data, AI engine readability, page speed, and content depth, and shows which failures matter most, in order. The full diagnosis covers your whole site, up to 150 pages, no email required.
Free category scores and selected findings. Full findings and export files: $10 once.
Free Visibility Scan: your whole site, up to 150 pages, no email. Full Report with PDF is a one-time $10.
An SEO audit tool reads your site the way search engines do and names what is holding it back. Ours runs 187 registered detectors against official documentation, covering Google, the AI answer engines, security and accessibility. Google's guidance for its AI features is blunt: "There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary." The fundamentals decide both, so we grade the fundamentals, worst first, in plain English.
Most SEO audit tools hand you a number and 40 suggestions with no sense of which one matters. We rank every failure by its real cost to your visibility. No jargon. No invented benchmarks. No flattery.
A clean SEO audit does not guarantee citations, referrals or customers from AI search. Access and on-page signals can be inspected, while actual mentions and customer outcomes require separate measurement. A useful audit asks three questions:
Crawlability and indexability are prerequisite. Nothing else matters if the answer is no.
Review useful content, descriptive titles and valid structured data where relevant. These checks do not predict a page’s search position.
Check crawl access and whether useful content is available as text. Google does not require special AI files or answer-block formatting. Start with AEO vs SEO if the terms are new.
109 on-page SEO, AEO and GEO checks plus the 48-check Vibe Audit (security, accessibility, privacy); 187 checks are available in the catalog; applicability depends on the site and evidence. A Gate failure blocks everything below it.
Googlebot access, AI bot access (GPTBot, ClaudeBot, PerplexityBot, Google-Extended), indexability via robots.txt and noindex, whether the page renders without JavaScript, and sitemap presence. A single Gate failure earns a BLOCKED verdict that overrides the score.
Title tag, meta description, H1, structured data (JSON-LD) presence and completeness, answer-block readiness, content depth, mobile parity and mixed-content security. Getting these wrong makes everything else harder than it should be.
Review the canonical declaration, content structure and crawl access. Formatting observations and llms.txt are informational. They do not prove snippet eligibility or predict AI citations. Google’s AI search guidance explains that existing SEO fundamentals apply.
HTTPS enforcement, viewport tag, image alt attributes, lang attribute, proper 404 handling, redirect chains, image dimensions, author byline, freshness signals and more. Plus the Vibe Audit's security, accessibility and privacy checks.
Every check has a verdict, a plain-English reason it matters and an honest effort estimate. The reasoning links to the official documentation it is grounded in; it is all public in the learn library. We do not score things we cannot measure: the scan score is a crawlability and content-readiness diagnosis, not a ranking prediction. Running an SEO campaign or working with an agency? Check whether your SEO agency is getting results with the same evidence.
| What it is | Price | |
|---|---|---|
| Visibility Scan | Your whole site, up to 150 pages. Every failing check named, worst first, in plain English. | Free, no email |
| Full Report | Every finding unsealed: exact page, exact element, exact fix. Yours to keep as a PDF, a prioritized action plan and an AI-ready fix file. | $10, once |
| Monitor | One site on watch: automatic weekly scans, re-scan on demand, fresh PDF every month. | $29 / month |
| Agency | Five sites on watch, weekly scans and alerts, per-site PDFs, one dashboard. | $99 / month |
The full rules, including hard caps and the two-click cancel button, are on the pricing page.
The diagnostic scan is free: your whole site, up to 150 pages, category scores and selected findings, no email required. You pay only when you want the Full Report ($10 once) or ongoing monitoring.
Most tools score you against arbitrary thresholds and bury the reasoning. Every check in AuditLamp cites the official Google, Bing or AI-engine documentation it is grounded in. We also grade AI visibility separately, because AI answer engines are now a real source of referral traffic and many sites block them by accident. The AI search optimization hub covers that whole layer.
A Gate failure means at least one critical crawlability issue is preventing search engines or AI engines from reading your site properly. Your score is voided until it is fixed. We tell you exactly which check failed and what to do.
About a minute for a single URL. Whole-site crawls take a few minutes depending on site size, up to 150 pages.
Yes. The scan includes local SEO checks: service and place targeting, name-address-phone consistency, and local business schema.
We built this tool because we needed it ourselves: the standard audits said our site was fine while AI engines could not cite it. Free scan, no email. Worst problem first.
Free category scores and selected findings. Full findings and export files: $10 once.
187 registered detectors · SEO, AEO & GEO · results in about a minute